Everyone is producing information at an exponentially increasing rate.
As technology that takes personal data becomes mainstream, people need to understand how to fairly trade their data, and want to create benefits from it.
Totem is a platform on which products operated by brands, consumer analytics companies,
and experience-providers can develop mutually beneficial opportunities for user and brand.
Services are now accurate, well-matched, and perfectly experienced.
This is the first report of two in my thesis project titled Totem.
I have included a couple of pages from the completed report, with the focus of this report being a study of the market landscape,
trend analysis and identification, and project direction. Report 2 is soon to come.
Stay tuned. Alot of the images credited in the report are from Hayden Zezula (http://zolloc.com/) and Mike Winkleman (http://www.beeple-crap.com/).
User Interaction with First Stage App
Profile Menu interaction
Totem brand attributes are cool, calm and light
Process: Prototype Animations
Introductory screens to app describe Totem's benefits
Engaging the user to engage themselves
The platform depends on brands, and the introduction is clear on that
Sketching out user flow in app
Research process for Information Architecture
Information Architecture for Totem
Emotion Extremes and selection
Tying app architecture back to original concepts
App format designing
Lots and lots of information architecture
User profile Design
Stage 1 intro screens
User Profile stage 1 variations
Experience screen design exploration
Wireframing in Sketch
Report 1 Explores the trends, structure and platform
Exploring concepts and organizing into maps
Concepts within each Theme
3 Products that have grown off Totem platform
Table of Contents
Totem revolves around the authentic self
The value of MORE intense moments
Origins in wellness, resolved through life changes
Micro themes of body, mind and digital self remain a focus for Totem
The market landscape is expansive AND out of date
The future of health is removing the time spent feeling sick