Totem:
Thesis

Everyone is producing information at an exponentially increasing rate.
As technology that takes personal data becomes mainstream, people need to understand how to fairly trade their data, and want to create benefits from it.
Totem is a platform on which products operated by brands, consumer analytics companies,
and experience-providers can develop mutually beneficial opportunities for user and brand.
Services are now accurate, well-matched, and perfectly experienced.
This is the first report of two in my thesis project titled Totem.
I have included a couple of pages from the completed report, with the focus of this report being a study of the market landscape,
trend analysis and identification, and project direction. Report 2 is soon to come.
Stay tuned. Alot of the images credited in the report are from Hayden Zezula (http://zolloc.com/) and Mike Winkleman (http://www.beeple-crap.com/).

Process

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User Interaction with First Stage App

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Profile Menu interaction

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Totem brand attributes are cool, calm and light

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Process: Prototype Animations

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Introductory screens to app describe Totem's benefits

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Engaging the user to engage themselves

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The platform depends on brands, and the introduction is clear on that

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Sketching out user flow in app

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Research process for Information Architecture

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Information Architecture for Totem

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Emotion Extremes and selection

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Tying app architecture back to original concepts

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App format designing

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Lots and lots of information architecture

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User profile Design

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Stage 1 intro screens

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Menu Design

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Introduction screens

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User Profile stage 1 variations

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Experience screen design exploration

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Wireframing in Sketch

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Report 1 Explores the trends, structure and platform

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Exploring concepts and organizing into maps

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Concepts within each Theme

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3 Products that have grown off Totem platform

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Table of Contents

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Totem revolves around the authentic self

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The value of MORE intense moments

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Origins in wellness, resolved through life changes

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Micro themes of body, mind and digital self remain a focus for Totem

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The market landscape is expansive AND out of date

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The future of health is removing the time spent feeling sick

Skills

Design Contextualizing

100%

Thinking Typologies

90%

Future Thinking

95%

Conceptual Thinking

100%

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