Focus: Strategic Brand Development

Representing a brand is the visual, behavioural and communicational manifestation of a product, demonstrating it's essence, values and benefit. In this project I was provided with a basic brand concept, and developed a brand identity including a logo, color palette, typography, imagery and graphic elements.
Allo is a residential land-line telephone business, spun off of the major telecommunications provider - Bell. The positioning was "inexpensive, cheerful and connected", and it's value attributes are "friendly, straightforward and flexible."

The final concept features a optimistic brand character, and the branding strategy was based on bright colors, positive imagery and a modest but dependable value proposition to the product's userbase.