Strategic Brand Development
A brand is the promise of a differentiated and valued experience.
In this project I was provided with a brand concept and had to build it up from there.
Allo is a Bell spin off for a residential land-line telephone business.
The positioning was cheap, cheerful and connected, and it's value attributes are friendly,
straightforward and flexible.
The final concept features a character named "Bubble", and the branding strategy was based on bright colors,
positive imagery and a modest approach to representing the inexpensive brand.