Cleek

Systems Thinking.
In the world of fast-fashion, and fleeting trends, the waste we create is phenominal.
There are many ways one could reuse old clothes, and there is a small market for wearing them as is -
but I wanted to create a new, sustainable channel that is partnered with a brand.

By running through Winners, Cleek is a line of accessories that bring life back to old fabrics.
The same customer base that already frequent Winners can buy into a stylish, and ethical trend.

Process

Skills

Systems Thinking

95%

Mass Production

90%

Soft Goods

95%

Brand Strategy

80%

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