Designing brand value.
For this project, my team and I used a market trend analysis to define a conceptualized opportunity for a brand of our choice.
We selected 3 brands, applied our research to create a brand strategy, and filmed 3 pitches.
Our selected brand was Goodlife Fitness, and for this we generated concepts of value specific to it's industry,
and through those concepts we identified manifestations of value/benefit for it's demographic.
We created a final pitch video and applied the trends we identified in our report.